Head of Instructor Acquisition

Maven

Work style

remote

Job type

full-time

Experience

senior

As our Head of Instructor Acquisition, you’ll own and scale the top of the instructor funnel, driving awareness, affinity, and intent among the most compelling experts in tech and beyond. Your work will sit at the intersection of product marketing, GTM, sales and community, combining strategic positioning with premium storytelling and high-touch execution.

You’ll deeply understand what motivates experts to teach on Maven, build narratives that make teaching feel inevitable, premium, and exciting, and activate a powerful ecosystem of operators, execs, creators, and thought leaders who expand our reach and reputation.

This is a senior, high-impact role ideal for someone who can zoom out to GTM strategy and positioning, then zoom in to craft a sharp landing page, run a high-quality industry event, or refine a GTM motion.

What You’ll Own

Your primary goal will be increasing the number of new, high quality instructors launching courses each month.

Instructor-facing brand & positioning

Develop Maven’s instructor-facing brand strategy, balancing aspiration with credibility

Define our instructor value proposition across audience segments

Craft compelling narratives and positioning frameworks that make Maven the obvious choice for ambitious experts

Community, content & ecosystem growth

Activate and nurture a vibrant community of influencers, advisors, creators, operators, and execs who refer and inspire future instructors

Lead instructor-facing content strategy, including thought leadership, case studies, spotlight stories, and executive communications

Own our presence in relevant industry communities, events, and networks (online and IRL)

Top-of-funnel growth & campaigns

Scale high-quality inbound instructor interest

Ideate, create and launch targeted campaigns, events, and partnerships that reach the right experts at the right time

Constantly experiment, measure, and iterate on acquisition tactics and messaging

Customer research & insights

Stay obsessively close to our instructor audience: their motivations, objections, workflows, and goals

Lead qualitative and quantitative research to segment the market and refine targeting

Translate insights into GTM strategies, onboarding flows, and product feedback

Why This Role Matters

The instructors we attract will shape the future of learning. They’re also the face of Maven in the public eye, in our courses, and in their professional circles. Building the Maven instructor brand isn’t just about acquiring more teachers; it’s about making Maven the platform of choice for the world’s top minds.

If that challenge excites you, we’d love to meet you.

8+ years experience in marketing with a background in acquisition marketing, GTM, brand, and/or community

A portfolio of work that demonstrates taste, storytelling, and strategic clarity

Deep familiarity with the tech ecosystem, and strong relationships with operators, founders, and execs

Fluency in both qualitative research and data-driven optimization

Proven success launching new programs or products in early-stage or fast-moving environments

Experience marketing to high-trust, high-bar audiences (e.g., execs, creators, consultants, advisors)

Comfort operating with autonomy, speed, and high standards

You’ll report to Mallory (VP, Growth) and work closely with Claire (Instructor Acquisition), as well as our product, design and marketing teams.

Maven is a small, high-trust, high-ownership team. We move fast, write often, and bias toward action. Everyone is hands-on — from the founders to the newest hire. Expect direct feedback, collaborative thinking, and a culture that prizes clarity, impact, and creativity.

We are fully remote, with no-meeting Wednesdays and biannual company offsites. Join us to do the best work of your career, and help build the world’s most dynamic expert-led learning brand.

Compensation

$175k-$225k in salary, with strong benefits, and early-stage equity.

Salary is open to review based on candidate experience; please apply if you know you’re a great candidate.

Location

Remote; US time zone +/- 1hr

This role is no longer accepting applications.