Growth Marketing Associate
COVU
- Location
- Kathmanu, Nepal
- Work style
- hybrid
- Job type
- full-time
- Experience
- entry
The Growth Marketing Associate is a hands-on execution and support role focused on assisting with and owning specific growth marketing initiatives. This role is ideal for someone with depth in at least one growth discipline—paid ads, email marketing, content, technical marketing setup, or social media—and strong interest in how growth systems work end to end.
You will work closely with U.S.-based Marketing and Growth teams to execute campaigns, maintain clean tracking and data, and support experiments across channels.
Key Responsibilities
Growth Marketing Execution
Support and execute growth marketing initiatives across paid ads, email marketing, content, and social media.
Own or co-own specific campaigns or projects based on your area of strength.
Assist with launching, iterating, and optimizing growth experiments.
Coordinate closely with U.S.-based team members to ensure timely and accurate delivery.
Marketing Operations & Technical Setup
Support marketing infrastructure and tracking, including:
UTM creation and management
HubSpot forms, lists, workflows, and properties
Google Analytics and Google Tag Manager setup and QA
Help maintain clean attribution, data consistency, and reporting accuracy.
Support landing page setup, testing, and optimization.
Lifecycle, Content & Social Support
Assist with email marketing campaigns including setup, scheduling, and performance tracking in HubSpot.
Support content initiatives such as blogs, newsletters, landing pages, and campaign copy.
Help manage social media scheduling and basic publishing workflows.
Use AI tools to support content generation and faster execution.
Paid Ads & Performance Support
Assist with paid advertising efforts across platforms such as Meta and Google.
Support campaign setup, creative coordination, and performance tracking.
Help analyze results and surface insights related to lead quality and conversion.
AI-Assisted Growth Workflow
Use AI tools to support research, content creation, and campaign execution.
Continuously improve workflows to increase speed, quality, and efficiency.
Key Metrics of Success
Reliable and accurate execution of growth marketing tasks.
Clean tracking, attribution, and marketing data.
Speed and consistency in campaign and project delivery.
Positive feedback from Marketing and Growth stakeholders.
Efficiency gains through improved workflows and tooling.
1 to 3+ years of experience in marketing, growth, or a related role.
Hands-on experience in at least one of the following areas:
Paid advertising
Email or lifecycle marketing
Content writing and content generation
Marketing operations or technical setup
Social media marketing
Experience working with HubSpot.
Familiarity with tools such as Google Analytics and Google Tag Manager.
Strong attention to detail and comfort working with structured processes.
Ability to manage multiple tasks and projects simultaneously.
Comfort working with U.S.-based teams across time zones.
Compensation
Annual compensation range: $12,000–$25,000 USD, depending on experience and skill level.
This role offers long-term growth potential, increasing ownership over growth initiatives, and exposure to U.S.-based demand generation and acquisition programs.
Why Join COVU
Be part of a U.S.-based company modernizing insurance through AI and technology.
Work with a company that has an established office in Nepal and deep experience collaborating with Nepal-based teams.
Gain hands-on exposure to real growth systems and campaigns.
Contribute directly to initiatives impacting U.S. markets.
Opportunity for long-term growth, expanded responsibility, and potential equity participation.
Our Interview Process
Introductory call with the People team
First-round Tech Interview
Second-round Tech Interview
Final discussion with leadership
This role is no longer accepting applications.