Principal Finance Business Partner, Growth
Airalo
- Work style
- remote
- Job type
- full-time
- Experience
- lead
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
The Principal Finance Business Partner is a key strategic partner to the Growth, Marketing, and Commercial leadership teams.
This role's primary mission is to ensure that the company's significant investment in customer acquisition and brand building drives the highest possible return on investment (ROI) and contributes to sustainable margin expansion. Sitting within Business Finance, you will provide the financial discipline, analytical frameworks, and objective commercial insights needed to optimize regional spending, prioritize growth initiatives, and maximize customer lifetime value (LTV).
In this proactive role you will be dedicated to influencing commercial outcomes and establishing robust financial governance over the entire go-to-market engine.
Responsibilities include but are not limited to:
Budgeting & Forecasting Ownership: Own the end-to-end forecasting for Revenue and Sales & Marketing (S&M) expenses, driving accuracy and ensuring alignment with the company’s overall P&L targets.
Revenue Building Blocks Analysis: Track, model, and optimize key revenue drivers ( Active customers, AOV, Orders, Transaction per user (TXpU), Pricing, and Product mix).
Manage reporting and forecasting segmented by Region, Country, customer type, packages, and other commercial dimensions to clearly identify profitability drivers.
Create and own the Region and Country P&L, focusing specifically on Gross Margin and Contribution Margin (including S&M).
Perform Root Cause Analysis (RCA) to determine which regions and customer segments are performing well and which require mitigation measures
Serve as the financial steward for core growth metrics (CAC, CLV, Payback Period), ensuring consistency, accuracy, and a single source of truth across Finance, Marketing, and BI platforms.
Determine the right mix of spend for maximum ROI for each region and marketing channel. Lead marginal revenue/cost analysis to optimize marketing budget allocation.
Conduct marginal revenue and incremental spend analysis to determine the point of diminishing returns for specific channels and campaigns, informing where to scale up or pull back budget effectively.
Design and implement a robust finance-approval workflow for all discretionary marketing spend (e.g., contracts, media buys over a set threshold) to ensure compliance with established financial guardrails before funds are committed
Build and manage the financial framework to analyze the marketing scorecard (including SOV, Market Penetration, Customers, LTV, LTV:CAC) against both budget and industry benchmarks.
Proactively analyze how emerging marketing or GTM trends impact the P&L and articulate these insights to meaningful reports
Accurate reporting and recognition of marketing expenses monthly
Collaborate with growth and product teams on the commercial feasibility, GTM strategy, and financial modeling for new product segments and expansion into emerging markets.
Help build the content, insights, financial narratives, and facilitate the running of the Monthly, Weekly and Quarterly Business Review for the Growth team, turning financial data into actionable management decisions
Act as the trusted co-pilot to the Regional Directors and Central Marketing/Growth leadership, providing objective, data-driven financial challenge and decision support on high-stakes investments.
Lead the effort to synchronize financial targets (P&L) with commercial execution metrics (e.g., customer acquisition volume, LTV, conversion rates) across regional and central teams.
8+ Years of Experience in Commercial Finance, FP&A or Strategy
Bachelor’s in Finance, Marketing or equivalent
Proven ability to collaborate with non-finance/non-data stakeholders to solve business problems and provide commercial support.
Strong persuasion and communication skills to influence executive-level decision-making consistently using data to support decisions
Proficiency in analyzing large datasets to identify market trends, customer segments, and campaign performance.
Expertise in building complex predictive models to project revenue, growth, and market shifts with high accuracy.
Deep technical skill in modeling LTV, CAC, and contribution margins to ensure sustainable product/service profitability.
Advanced ability to measure the return on investment across various channels and initiatives to drive data-led budget allocation.
Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
This role is no longer accepting applications.